WIN A 200-MILLION PEOPLE MARKET
Do business in Brazil with an expert content marketer by your side
Original Content
Articles, blog posts, app content, landing pages, ebooks tailored from scratch to delight a Brazilian audience
Localised Content
Make the most of what you already have by adapting it the right way, instead of just translating it
Strategic Planning
Discuss your ideas with a Brazilian expert before implementing them (it will save you lots of money!)
Content Management
Keep the Brazilian version of your website or blog updated and optimised without having to move a finger
Team Management
Get support selecting, training and supervising Brazilian freelance writers, image editors, or virtual assistants
Data & Info
Request research or website/app testing done locally, so you can see through Brazilian eyes
Addressing a Brazilian audience is a big challenge.
Emphasis on big.
With a population of more than 200 million people, spread over 8.5 million km², the country where I was born and spent most of my life is a unique mix of natives, European and African descendants.
Consequently, Brazil can be hard to decipher.
Your challenge as a business owner and investor is to thrive in this competitive market.
And to achieve it, you need to understand and communicate with Brazilian people better than your competitors.
You can grow anything anywhere
(well, not really…)
It’s true that many of us dance
- It can snow in the south.
- Unlike most of South America, we don’t speak Spanish, but Portuguese.
- Our capital is neither São Paulo or Rio de Janeiro, but Brasília – which was built from scratch in 41 months.
Contrary to what many people think, not all land in Brazil is green. Over 1 thousand km sq
- Two of our favourite foods are originally Italian: pizza and lasagne.
- The largest Japanese immigrant community lives in Brazil, with over 1.8 million descendants.
- Brazil is the largest exporter of coffee in the world, and it has been for over 100 years.
Brazil is a land of contrast…
Culture varies from region to region and state to state.
Social and educational inequality are visible within the same town.
Technology plays an important role in people’s lives, with more than one mobile phone per inhabitant.
Yet, internet connection can be unreliable and very slow – but it won’t make you lose as many sales as it would in the US or Europe.
Brazilians tend to blame the internet provider, rather than the online business, when a website has low speed. And we wait for much longer for it to load.
…but we all speak the same language
Brazil speaks only one language: Portuguese, referred internationally as Brazilian Portuguese.
And, yes, Portuguese is a difficult language to master. But you can’t avoid dealing with it properly.
Most Brazilians take notice of mistakes and dislike machine translations. For us, not adapting your content to our language and culture shows you don’t care enough to learn about us before trying to sell your product.
While talking to a Brazilian audience, you also want to avoid losing sales due to:
- Poor command of the language
- Failure to match your wording to the education level of your target consumer
Set your business up for success
Entrepreneurs planning to invest or do business in Brazil must side with a seasoned professional who knows Brazil’s peculiarities in detail.
You need someone who knows how Brazilians think, what sort of content they like, and how to be understood throughout such a large and diverse territory.
At the same time, you also need someone aligned with the best international marketing practices. Someone who will put you one step ahead of the competition.
Hi, I am Lucy. Having worked in Brazil for over 15 years as a journalist, public relations manager, and marketing executive, I can support you by managing, writing and translating content geared towards a Brazilian audience.
This can be your blog, website, landing page, or e-book.
We will discuss strategy as much as getting things done.
I am up-to-date with the latest content marketing strategies, and we will be able to discuss them in English. European clients can include face-to-face meetings to the scope of work, as I live in Ireland.
Some of my previous and current clients include Mobile Transaction Brasil, Health & Parenting/Philips, ICS Digital/Guia do Bitcoin, O Boticário, Odebrecht, Ernst & Young, Saeco, Iberdrola, Google, Yahoo, ABB Service, Mazars Performance, and Expedia.
I also have experience with governmental agencies and non-profit organizations.
Samples of My Writing in Brazilian Portuguese
My areas of expertise are Business, Finance, and Tech. I excel on content where these three subjects meet, such as project management tools or payment services. But I can accept assignments in other segments if I am sure I have the required expertise.
I work mostly behind the scenes, editing and managing content. Signing NDAs (Non-Disclosure Agreements) are also a constant.
I do a great deal of ghostwriting as well, helping entrepreneurs to express their ideas in a more efficient way.
Still, here are some links to articles written or translated by me in Brazilian Portuguese. The link will take you to where it was originally published.
Please feel free to ask me for more, or to suggest a trial period before considering a long-term contract.
A Complete Skill Set
Journalism
Digital Marketing
Data Analysis
Public Relations
Design
User Experience
Lucy is the most talented, dedicated and pleasant executive we could wish for. We are very lucky to have her on our team. Her support during the last few years have been excellent. She is a great asset, and a pleasure to work with!
Lucy gives it all: she dives into the detail and gets the big picture right. Our visitors read her, share and act on her content. We hope Lucy will continue contributing to our website. She is the best!
Lucy’s one-to-one consultation provided me with valuable advice and excellent content analysis. Her content critique is also detailed and thorough. She introduced me to the best tools and services so that I can continue improving my website.
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