Content Analysis & Evaluation

What to Expect

When you order a content analysis & evaluation, you receive a report covering 15 essential elements of your article or blog post: title, subtitles, structure, readability, authority, authorship, internal links, external links, anchor-texts, URL (slugs), call-to-action, title tag and meta description, page speed, mobile-first approach and audiovisual elements.

In case you aren’t familiar with some of the terms above, you can learn their definitions and importance in this article.

The report also includes an overall evaluation of your article or blog post, covering its alignment with your goal, market, and target audience. You will learn if your piece is following the best practices of content marketing. When relevant, you will also receive improvement suggestions.

For each element, a series of questions will be considered and answered. You can check them below but be aware this list isn’t exhaustive. Other points might be considered depending on your article, goals, and target audience.

Subtitles (Subheadings, H2)

• Are there enough subheadings?
• Do some of them contain the keyword?
• Are they helpful?
• Are they aligned with the search intent?
• Are they exciting and grabbing attention?
• Do they create a scannable structure?
• Are they straightforward and easy to understand?
• Do they address the target audience?
• Are their lengths adequate?
• Do they use actionable and/or emotional words?
• Do they address the target audience?
• Are they aligned with the content of the article?

Readability

• Is the article readability aligned with the expectations of the target audience?
• Does it need more empty spaces?
• Is the length of paragraphs and sentences adequate?
• Could some text be turned into boxes, bullet points or highlighted?
• Is the word count appropriated?
• Does the article have been edited and proofread?

Authorship

• Is there a photo and bio of the author of the article?
• Do they inspire trust?
• Do they establish credibility?
• Is the author bio related to the content?
• Does the photo have good quality?
• Does the author have relevant credentials?

External links

• Are all expected external links included?
• Do they add value?
• Are they helpful?
• Do they support authority?
• Do they look natural?
• Are they relevant?
• Are they working?
• Are the external sources reliable?

Anchor-texts

• Are they optimised for search engines?
• Do they include the keyword?
• Do they include the keyword too often?
• Do they contain more than one keyword?
• Are they relevant and specific to the target page?
• Are they repetitive throughout the article?
• Do they look spammy?
• Are they clear to readers and search engines?
• Do they look clickable?
• Is their structure consistent?
• Are they natural and aligned with the content of the article?
• Do they include unnecessary characters or words?

URL (Slug)

• Does it include the keyword?
• Does it contain more than one keyword?
• Is it aligned with the content?
• Does it include unnecessary characters or words?
• Was it automatically generated?
• Does it follow a clear structure?
• Is it clear to readers and search engines?

Call-to-action

• Is there a call-to-action?
• Is it aligned with your goal?
• Is it appealing to your target audience?
• Is it truly actionable?
• Is it in the right place?
• Are there visual elements supporting it?
• Are the instructions or steps clear and easy to follow?

Title-tag and meta description

• Are there a title tag and meta description?
• Are they aligned with the content?
• Are they suitable for the query?
• Are they scannable?
• Do they include the primary keyword?
• Do they include secondary keywords?
• Do they have the right length?
• Are they accurate and descriptive?
• Are they enticing?
• Do they show what is unique about the content?
• Do they stand out among the competition?

Page speed

• Is the page loading fast enough?
• Is the page speed optimal on both desktop and mobile views?
• Are there any elements loading slower than others?

Mobile-first approach

• Is it easy to read the article on small screens?
• Does it still work well on dark mode?
• Are the visual elements legible?
• Do the buttons have the right size for small screens?
• Are there enough empty spaces?
• Are the colours adequate for bright screens?
• Are the font style and size correct?
• Is there a need for horizontal scrolling?
• Is the design truly responsive?
• Are there direct links to phone numbers or addresses?
• Are there pop-ups blocking the view?
• Are the forms easy to fill on small screens?
• Is it easy to navigate through links?
• Are there share buttons or read-later options?

Audiovisual elements

• Is the choice of audiovisual elements adequate?
• Are they adding value to the article?
• Are they aligned with the content?
• Are there enough audiovisual elements?
• Are they aligned to your branding?
• Are they working/playing?
• Does the feature image have good quality overall?
• Are there original or unique audiovisual elements?
• Are the font size and type adequate?
• Are the colour choices adequate?

Overall content

• Is it useful?
• Is it specific?
• Is it aligned with search intent?
• Is it fun to read?

Your report will also address:

1. Alignment with the target audience
2. Alignment with the goal
3. Alignment with the market
4. Implementation of best practices
5. Overall conclusion
6. Improvement suggestions